Black people make up 15% of the US population. So, we asked businesses to dedicate 15% of their shelf space to Black-owned brands. The Fifteen Percent Pledge is a call to action for major retailers and corporations to join us in creating sustainable and supportive ecosystems for Black-owned businesses to succeed. We work with companies to comprehensively re-evaluate their org structures, ways of working, funding, and resourcing in order to implement meaningful change and create greater equity for Black businesses.
